Conclusion

Goldfish Swim School aims to provide children the opportunity to learn swimming with an interactive experience through games and a safe environment. Core values revolve around providing customer service, integrity, compassion, trust, and aiming for extraordinary results. The facility promotes a safe environment for children to overcome fears and to obtain an enjoyable learning experience in swimming. Our company’s strategy uses focused differentiation by providing customers with memberships to use the facility along with discounts that encourage customers to stay loyal to this company as opposed to other swim schools. Differentiation allows customers to obtain a unique individual experience for each child that is safe, fun, and interactive.

What We've Learned From This Project

This project has brought about the learning of he importance of social media in business in order to maintain customer relationships as well as addressing important concerns to let customers know Goldfish values their feedback.

Information Systems can change the aspect of a business process to make it easier to reach their target audience and allows for marketing themselves to be convenient and less complex. This is due to the efficiency brought on by the formation of information systems. A good information system can help in acquisition, and retention of potential clients.